Advertising & Marketing Law

Our Advertising and Marketing Law team deliver expert solutions, helping clients put their creative and business plans into action. We offer a comprehensive legal service, serving organisations in a variety of industries, including well-known retail, consumer, media, and advertising interests.

Expertise

Our specialists are experienced advisers to clients in the fast-moving consumer goods (FMCG), retail and media sectors. We act for household brands, domestic and international retailers and leading advertising and marketing agencies in Ireland.

We understand the advertising and marketing industry, offering our clients practical insights and guidance on their advertising and marketing campaigns. This includes copy clearance advice for all forms of advertising and marketing, including online, TV, radio, and print.

Our service is business-focused, assisting clients with the drafting and negotiation of agency contracts, sponsorship agreements and licence agreements. We help clients protect the intellectual property rights in their marketing and advertising campaigns. Our image rights and licensing experience includes representing high-profile sports and entertainment clients.

We know the legal and regulatory landscape, advising on comparative advertising, product placement, image rights and all aspects of consumer law. We help clients deal with ASAI complaints.

We advise on promotional campaigns and prize draws, including drafting terms and conditions, advising on lotteries and data protection legislation.

Services

  • Copy and brand clearance advice
  • Comparative advertising
  • Product Placement
  • Intellectual Property
  • Promotion Terms and Conditions
  • Lottery Licences
  • Data Protection and Privacy
  • ASAI complaints
  • Agency contracts
  • Sponsorship agreements
  • Image rights and licensing agreements
  • Digital Marketing
  • Consumer Protection
'Laura Fannin is an exceptional professional in her area of expertise. Laura's expertise of data protection law, especially around cookies and other technologies and the complexity around consent in this context, is unmatched in my experience.'
Legal 500 2025
‘David Phelan has been a long-standing advisor to the organisation. He combines razor-sharp intellect with an innate understanding of our business. He has a wide breadth of experience and expertise.’
Legal 500 2025
‘The individuals at Hayes are knowledgeable and reliable. Specific partners, such as David Phelan, I’ve worked with are proactive, detail-oriented, and committed to delivering results, making them a pleasure to collaborate with.’
Legal 500 2025
‘Laura Fannin is my main contact. Always available, always cuts to the chase. Not afraid to advise on the commercially sound approach.’
Legal 500 2025
'David Phelan stands out for his expertise and experience, diligence and excellent communication, coupled with a professional and friendly manner.’
Legal 500 EMEA 2024
‘Laura Fannin and her team are super responsive and across the detail. They make the life of the client much easier.’
Legal 500 EMEA 2024
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