Advertising and Marketing Law

Our specialist advertising and marketing law team offers a full legal service to organisations in a variety of industries covering well-known retail, consumer, media and advertising interests. We have developed particular expertise in advising clients in the fast moving consumer goods, retail, media and advertising agency industry. We also advise clients in high-profile sports and entertainment image rights and licensing.

We have significant knowledge of the advertising and marketing industry and can offer our clients practical insights and guidance on their advertising and marketing campaigns.  We act for a number of household brands, domestic and international retailers and leading advertising agencies in Ireland.

We provide copy clearance advice in relation to all forms of advertising and marketing, including online, TV, radio and print.

We assist clients with the drafting and negotiation of agency contracts, sponsorship agreements and licence agreements.  We regularly deal with ASAI complaints on behalf of clients and advise on comparative advertising, product placement, image rights and all aspects of consumer law.

We assist clients with protecting the intellectual property rights in their marketing and advertising campaigns.

We advise on promotional campaigns and prize draws, including drafting terms and conditions, advising on lotteries and data protection legislation.


Our services cover:

  • Copy and brand clearance advice
  • Comparative advertising
  • Product Placement
  • Intellectual Property
  • Promotion Terms and Conditions
  • Lottery Licences
  • Data Protection and Privacy
  • ASAI complaints
  • Agency contracts
  • Sponsorship agreements
  • Image rights and licensing agreements
  • Digital Marketing
  • Consumer Protection

What clients say: Advertising and Marketing Law