Advertising and Marketing Law
Our specialist advertising and marketing law team offers a full legal service to organisations in a variety of industries covering well-known retail, consumer, media and advertising interests. We have developed particular expertise in advising clients in the fast moving consumer goods, retail, media and advertising agency industry. We also advise clients in high-profile sports and entertainment image rights and licensing.
We have significant knowledge of the advertising and marketing industry and can offer our clients practical insights and guidance on their advertising and marketing campaigns. We act for a number of household brands, domestic and international retailers and leading advertising agencies in Ireland.
We provide copy clearance advice in relation to all forms of advertising and marketing, including online, TV, radio and print.
We assist clients with the drafting and negotiation of agency contracts, sponsorship agreements and licence agreements. We regularly deal with ASAI complaints on behalf of clients and advise on comparative advertising, product placement, image rights and all aspects of consumer law.
We assist clients with protecting the intellectual property rights in their marketing and advertising campaigns.
We advise on promotional campaigns and prize draws, including drafting terms and conditions, advising on lotteries and data protection legislation.
Services
Our services cover:
- Copy and brand clearance advice
- Comparative advertising
- Product Placement
- Intellectual Property
- Promotion Terms and Conditions
- Lottery Licences
- Data Protection and Privacy
- ASAI complaints
- Agency contracts
- Sponsorship agreements
- Image rights and licensing agreements
- Digital Marketing
- Consumer Protection
What clients say: Advertising and Marketing Law
'David Phelan is very good with clients and does a lot of interesting media work'
'Kevin Dunne is very engaged with clients and remains calm at all times.'
‘The individuals at Hayes are knowledgeable and reliable. Specific partners, such as David Phelan, I’ve worked with are proactive, detail-oriented, and committed to delivering results, making them a pleasure to collaborate with.’
‘David Phelan has been a long-standing advisor to the organisation. He combines razor-sharp intellect with an innate understanding of our business. He has a wide breadth of experience and expertise.’
‘Laura Fannin is my main contact. Always available, always cuts to the chase. Not afraid to advise on the commercially sound approach.’
'Laura Fannin is an exceptional professional in her area of expertise. Laura's expertise of data protection law, especially around cookies and other technologies and the complexity around consent in this context, is unmatched in my experience.'